Playtech Given GamCare’s New B2B Safer Gambling Standard Award

Playtech GamCare Award

Playtech has been awarded GamCare’s newly developed B2B Safer Gambling Standard award.

The Safer Gambling Standard award is GamCare’s independent quality standard that assesses the measures gambling firms have put in place to protect customers from developer gambling-related harm. The award also recognises the companies that put player protection at the forefront.

According to Playtech, the game developer received the award for its casino product and platform operations in the UK after GamCare carried out an in-depth review of its business, analysing its company culture, executive support for safer gambling, and how the product teams build safer gambling into the design and development of games or products.

In its decision, GamCare highlighted Playtech’s Sustainable Success business strategy and the implementation of an external Stakeholder Advisory Board as good examples of Playtech’s approach to safer gambling.

It also pointed to the Playtech Protect, which brings together all of Playtech’s safer gambling and compliance technology, along with its tools, services, solutions, and BetBuddy to offer a range of safer gambling solutions to customers and the wider gambling industry.

Richard Bayliss, the Senior Regulatory Affairs and Compliance Manager at Playtech, said: “Through our industry-leading products and services, we have always worked closely with our licensees to help raise industry standards in responsible business and safer gambling. Since 2018, we have increased our strategic focus by working with academics, charities and thought leaders inside and outside, the gambling sector to deliver our Sustainable Success commitments.

“We’re extremely proud to be the first B2B business to receive GamCare’s B2B safer gambling accreditation and we are pleased that GamCare has recognised our efforts to put safer gambling at the heart of what we do. We know we must continue to challenge ourselves and work with others to identify and develop new products and solutions to meet the needs of customers, licensees and regulators.”

Hayley Jane Smith, the Head of Safer Gambling Standards at GamCare, added: “Playtech was awarded Advanced Level 2, of 3, of our B2B Standard for its casino product and platform operations licensed in Great Britain as the company demonstrated a clear focus on continuing to develop and improve its approach to safer gambling in respect of products supplied to gambling operators.

“Playtech’s focus on safer gambling was tested through an in-depth review of its governance, product design, innovation and staff training as well as conducting interviews with staff and management at all levels. We look forward to continuing to work with Playtech on the ongoing development of its safer gambling approach and the assessment of its other B2B business operations.”

The news comes several weeks after Playtech announced a distribution partnership with fellow game developer Scientific Games under which both firms mutually benefit from each other’s reach across the United States, Latin and Central America, as well as Europe.

Wazdan Gains Certification For Belarus

Meanwhile, game developer Wazdan has had 30 of its top-performing and newest casino games receive certification for the Belarussian gambling market.

According to Wazdan, some of the certified games that have now launched at land-based casinos in Belarus include the entire Hold The Jackpot game series, Telly Reels, Choco Reels, Black Horse Deluxe, 9 Lions, Larry The Leprechaun, and latest releases Midnight In Tokyo and Fortune Reels too.

Andrzej Hyla, the Head of Sales at Wazdan, said in a statement: “We pride ourselves on our approach to regulated markets and we’re very excited to have a considerable array of games certified for Belarus.

“From our sought-after Hold The Jackpot games to top-performing staples, we’re very pleased with what we can bring to players in Belarus and look forward to making big strides in the market.”

The new certification is the latest granted to Wazdan and comes after the developer was approved to launch in games Switzerland, Spain, Denmark, Colombia, Portugal, Italy, and New Jersey in the last 12 months.

Meanwhile, Wazdan has continued to release new casino games, including Prosperity Pearls, Sun Of Fortune, Burning Stars 3, Clover Lady, Unicorn Reels, Gem Splitter, Reel Joker, Power Of Gods: Egypt, Infinity Hero, and numerous other popular titles.

Codere Named River Plate Football Club’s Betting Partner

Also, Spanish betting website Codere has been named the official betting partner of Argentinian football club River Plate.

As reported by GamblingInsider, Codere, which is the largest gaming hall operator in Buenos Aires, will sponsor the football club for the next four years, until August 2025. The sponsorship marks Codere’s second sports agreement this month after the firm agreed to sponsor Mexican football club Monterrey Rayados.

Carlos Sabanza, the Sponsorship Manager at Codere, said in a statement: “This agreement allows us to reach the Argentine and Latin American public in the best and most direct way possible, providing our current and future customers the best brand experience.

“This alliance – with one of the most important football teams in the country – allows us to enhance our positioning as a leading online sports betting and omnichannel entertainment provider in this key market.”

Jorge Brito, the first Vice-Chairman of River Plate Club, added: “It is a pleasure to have Codere as a sponsor, a company with a wide experience, global reach and with great growth in the region, which will help is both to continue consolidating our growth, share the same commitment, effort and fair play values.”

The news comes after leading UK gambling operator Betway was announced as the official betting partner of Eintracht Frankfurt FC, a Bundesliga German football club. The sponsorship will run for three years and will see Betway’s branding promoted at the Deutsche Bank Park stadium.