Leading gambling operator Betway has been announced as the official betting partner of Eintracht Frankfurt FC, a Bundesliga German football club.
Under the three-year partnership, Betway’s branding will be promoted at the Deutsche Bank Park stadium on the LED screens and cam carpets. The partnership also includes the creation of exciting content that promises to bring fans closer to the action than ever before.
Anthony Werkman, the Betway CEO, said in a statement to SBCNews: “We’re excited to be partnering with Bundesliga club Eintracht Frankfurt, in a multi-year agreement. Bundesliga is one of the most recognised football leagues globally; therefore, it will be a great privilege to see the growing presence of the Betway brand at the Deutsche Bank Park stadium.
“With the team again qualifying for the Europa League, the Betway brand will receive exposure across the continent. We’re also looking forward to working closely with the club and delivering exciting content to their loyal fanbase.”
Axel Hellmann, the spokesman for the Board of Eintracht Frankfurt Fußball AG, added: “We are entering into a strategic partnership with Betway in a difficult phase, which makes it even more significant.
“Betway wants to expand its business not only throughout Germany but also in the Rhine-Main region in particular. We are pleased that we will make a positive contribution to Betway’s further growth with our emotions and brand strength around our club.”
Maik Brodowski, the Head of Marketing for Germany at Betway, commented: “It’s a great privilege to partner with Eintracht Frankfurt. The club have managed to establish themselves as a real force in the Bundesliga over the past few years.
“It’s a really exciting time for the team, who again are going to be playing in the Europa League this season and we’re really looking forward to supporting them on their journey both domestically and in Europe.”
In addition to the above, Betway has launched its new France-facing website Betway.fr in partnership with sportsbook provider Sportnco.
The launch of the new website allows players in France to wager on various sports and competitions, and the new Betway.fr website incorporates Sportnco’s Player Account Management (PAM) system.
Anthony Werkman said in a statement to iGamingBusiness: “The Betway brand already has a huge global presence and we’re delighted to work with Sportnco to bring our range of markets and exciting products to French customers.”
Hervé Schlosser, the Founder and Chief Executive of Sportnco, added: “Sportnco is delighted to be working with Betway in France. The group will be a fantastic addition to the country’s online and mobile sports betting scene and brings a wealth of experience, know-how, and competitive spirit to the space.”
The news comes after Betway announced a sponsorship agreement with the Generali Open tennis tournament under which it would act as the event’s main sponsor.
Betway isn’t the only gambling firm to have announced partnerships as Blueprint Gaming, a leading casino game creator, has announced a new content agreement with aggregator SOFTSWISS Swiss.
Under the new content agreement, Blueprint Gaming has provided SOFTSWISS with its entire catalogue of casino games, including Buffalo Rising, Damond Mine, the Fishin’ Frenzy slot series, Eye Of Horus, and more.
All of the games have now been made available with SOFTSWISS’ partnered white label gambling operators and game aggregator clients with Curacao and MGA licenses, helping Blueprint Gaming expand its player reach worldwide.
Nikita Keino, the Partner Managers Team Lead at SOFTSWISS, said in a statement to European Gaming: “The SOFTSWISS Game Aggregator is evolving and it already comprises more than 150 different studios from all over the globe.
“We are excited to be integrating directly with a game studio like Blueprint Gaming. These guys provide top quality games which will be a great addition to the Game Aggregator’s variety of content. Blueprint has already proven to be a progressive slot developer in the iGaming arena and we’re looking forward to continuing our collaboration.”
Ryan Collinge, the Group Business Development Director at Blueprint Gaming, added: “Partnering with SOFTSWISS is an important move in our strategic efforts to broaden the reach of Blueprint Gaming across Europe.
“The company has an extensive operator network, which will enable more players in multiple markets to enjoy our award-winning content. We’re looking forward to working with the SOFTSWISS team over the coming months and delivering the world-class online casino experiences that Blueprint has to offer.”
Finally, game developer Gaming Corps announced a unique partnership with operator Betsson Group.
Under the agreement, Gaming Corps will develop a new type of casino game that will be available exclusively with Betsson brands, and it will provide Betsson with an adaptation of the upcoming iJect series of Multiplier Games with crypto functionality.
In addition to the above, Gaming Corps has provided its entire catalogue of casino games to Betsson Group casinos via aggregator iSoftBet. The games available include Book Of Pirates, Jellos, Undead Vikings, Angry Elf, Baby Hercules, Pan’s Tale, and more.
Paul Malt, the Head of Games at Betsson Group, said in a statement: “Gaming Corps is demonstrating real innovation with their iGaming portfolio.
“The upcoming Table Games and iJect series of Multiplier Games resonates with how Betsson Group sees the industry going forward, and together I believe we can position ourselves at the forefront of this development.”
Malt continued: “In addition, we are impressed with the speed at which Gaming Corps has been able to develop new products which has led to partnering on creating an exciting new type of game. It will be interesting to follow how this cooperation unfolds and I am confident that we will build market value for both parties.”
Juha Kauppinen, the Chief Executive of Gaming Corps, added: “This agreement constitutes a significant milestone in Gaming Corps’ development and is evidence that the products we have chosen to invest in are leading the company on the right path.
“We are incredibly pleased to be entering into a partnership with one of Europe’s leading iGaming companies, a player responsible for driving the industry forward over the course of many years, having left a significant imprint on it, not least here in Sweden.”
Kauppinen continued: “Now we are given the opportunity to not only offer our games to all of Betsson Group’s many players around the world but also, in collaboration with a tremendously industry-savy team, develop the next generation of casino games.
“That is a challenge I know our talented team members will meet. I would like to thank Betsson Group for good cooperation, we look forward to working on many exciting projects together in the future.”