Leading gambling operator Betway has announced a sponsorship agreement with the Generali Open tennis tournament.
The event is set to take place in Kitzbühel, an alpine town located in the province of Tyrol in Austria, between July 24 and 31, and Betway will now act as the tournament’s main sponsor, with its branding displayed digitally and courtside at the arena.
Betway’s announcement as the Generali Open’s sponsor comes after the gambling operator made similar agreements with other tennis tournaments, including the Miami Open, the Nordea Open, and the Madrid Open too.
Anthony Werkman, the CEO of Betway, said in a statement to Intergameonline.com: “We’re proud to be the official betting partner of the Generali Open. We’re excited to see the Betway brand at one of the most picturesque venues on the ATP tour.”
Markus Bodner and Herbert Günther, the organisers of the Generali Open, said in a joint statement: “We warmly welcome Betway as a new premium sponsor of the Generali Open and look forward to a long and successful partnership at our traditional tournament in Kitzbühel.”
Developer Synot Games Announces New Casino Content Deals
Casino game developer Synot Games has this week announced its struck content agreements with casino operators Videoslots and Novibet.
Under the content agreement, Synot Games will provide both Novibet and Videoslots with its entire portfolio of casino games. Content available under the agreement includes titles such as Respin Joker, Book Of Secrets, Joker 40, Pixel Reels, Diamonz, and plenty more.
William Ahlberg, the head of Commercials at Videoslots, said to European Gaming: “We’re very pleased to be adding Synot’s games to our stable of great slots. They have a following all over the world and are popular with a wide range of demographics. Videoslots players know that they will always have more choice with us than at any other casino and it is great to be unveiling yet more high-quality content like this.”
Martina Hrabinska, the CCO at Synot Games, commented on its Videoslots partnership: “We’re very excited about agreeing a partnership with an industry giant like Videoslots. This will allow us to extend our reach in a number of core markets, whilst providing real entertainment to Videoslots’ players.”
Fotini Matthaiou, the Casino Manager at Novibet, said of its partnership: “We are delighted about the partnership with Synot, as we continue to strengthen our vast portfolio of top-quality games. We believe their content will perfectly complement our existing offering and help enhance our user experience even further.”
Speaking to Intergameonline, Ivan Kodaj, the CEO at Synot Games, said of its agreement with Novibet: “Partnering with Novibet is an important step for us as we come to focus more on growing and expanding our business in these markets. This deal will see our casino content reach new audiences who, we are certain, will enjoy the large, diverse, and exciting offering we provide.”
Pragmatic Play Expands Spanish Presence With Luckia Casino Partnership
Meanwhile, developer Pragmatic Play has expanded its presence in Spain by striking a partnership with Luckia, a brick-and-mortar and online casino operator.
Under the partnership, Pragmatic Play has launched its entire catalogue of video slots with Luckia, allowing registered users to play popular games like Wolf Gold, The Dog House, Gates Of Olympus, and plenty more.
Luckia operates primarily in Spain, but also offers its content to players based in Portugal and Italy. The operator has brands in Colombia too, where Pragmatic Play will be launching in the coming months.
Bhotesh Maheshwari, the Vice President of Commercial Strategy and Operations at Pragmatic Play, said in a statement: “Luckia’s established premier position in the Spanish industry makes this agreement particularly noteworthy. It’s a huge boost to our profile in the country and represents just the kind of exposure we’re looking for with Spanish players.
“Its reach doesn’t end in Spain though – we’re looking forward to working with the Luckia team in the other global markets it operates in too.”
Eloy Fernandez Martinez, the Head of Product at Luckia, added: “Being able to include Pragmatic Play’s portfolio of slots is great news for us and our players. It augments our already class-leading product provision in Spain and offers a superb level of quality and diversity for our brand.”
Yggdrasil And ReelPlay Release New Infinity Reels Slot
Meanwhile, game developer Yggdrasil and its YG Masters partner ReelPlay have released their brand new slot Tiki Infinity Reels MegaWays.
The new slot, based on a tropical theme, uses a 3×3 layout and has an RTP of 96.07%. Rather than relying on paylines, the game uses its Infinity Reels MegaWays mechanic where new reels are continuously added to the layout for every successful win.
Tiki Infinity Reels MegaWays has numerous special features, including a Golt Tiki wild symbol that substitutes for all other wins. There’s also a free spins mode consisting of 10 spins with an additional spin for every two new reels. Finally, the game has an Infinity Bonus of 888x for big wins.
Stuart McCarthy, the Head of Product and Programs at Yggdrasil, said: “ReelPlay’s Infinity Reels games have been really well received by our partners across the network and we’re delighted to roll out this Polynesia adventure which offers players huge win potential.
“The fun theme, engaging mechanics and potential for a monster win on every single spin is a true recipe for success and we’re delighted with this game.”
David Johnson, the CEO at ReelPlay, added: “Creating unforgettable games is our focus at ReelPlay, and combining two hugely popular mechanics in Tiki Infinity Reels MegaWays gives players the chance to enjoy every single spin. Things heat up when Volcanoes appear on the reels and we can’t wait to see how our fans react to our hottest hit to date.”