Fulham FC has announced gambling operator W88 as its front-of-shirt sponsor for the 2022/23 Premier League season.
The sponsorship was heavily rumoured a week ago, and the football club officially announced its partnership with W88 yesterday (July 25th), confirming that the firm will act as Fulham FC’s Main Team Partner.
Under the sponsorship, the W88 logo will be displayed on the shirt of Fulham FC Women’s and Men’s First Teams. The new kit will be unveiled on Friday, July 29th, before it’s worn on Sunday by the Men’s First Team for their final pre-season friendly match against Villarreal at Craven Cottage.
W88 will benefit from the global exposure of the Premier League and will receive visibility across Craven Cottage on matchday and via the football club’s digital channels.
The gambling operator is licensed by the Gambling Commission and operated by Midnight Gaming Limited. It allows its customers to enjoy a range of sports betting opportunities and a slew of high-quality casino games.
Hilly Ehrlich, the Business Development Manager for W88, said in a statement: “We are both proud and excited to be partnering with London’s oldest professional football club, Fulham FC, as they return to the top-flight of English football.
“We are also looking forward to engaging with their passionate global fanbase during the season ahead and delivering innovative content with the Club.”
Ehrlich added: “With a global footprint, W88 is a brand which represents integrity, trust and excellence and we will be actively promoting responsible gaming.”
Jon Don-Carolis, the Fulham FC Sales Director, added: “We’re pleased to welcome W88 on board as Main Team Partner this season in a record sponsorship deal for the Club. The deal provides significant revenue to assist with our commercial objectives, enabling us to complete in a challenging and exciting Premier League campaign.”
The news comes after reports from earlier this month claimed that the Premier League would begin to phase out front-of-shirt sponsorships with gambling companies in the coming months.