AFC Bournemouth has announced betting website Dafabet as its shirt sponsor and principal partner.
Under the new two-year agreement, Dafabet will act as the team’s front-of-shirt sponsor, appearing on the front of the men’s playing shirts.
What’s more, as part of the betting firm’s social responsibility, it will make a financial donation to the club’s Community Sports Trust to support projects that help adults get into work.
The operator, which is licensed in the UK by the Gambling Commission, is best known for its sports betting and mobile casino services, and the new partnership will help boost its reach across the UK.
What’s more, AFC Bournemouth is the latest sports club to partner with the operator, which also has partnerships with Celtic FC, Cadiz C.F., Coritiba FC, Operário EC, Sussex CCC, Warwickshire CCC, Durham Cricket, Leicestershire CCC, and has snooker player Jimmy White as its brand ambassador.
Rob Mitchell, the Commerical Director of AFC Bournemouth, said in a statement via CasinoBeats: “Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club.
“The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion. Dafabet have a huge presence in sport, having worked with a whole host of clubs in different areas and we look forward to a successful partnership with them over the next two years.”
John Cruces, the Head of Sponsorships at Dafabet, added: “We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League.
“It’s no surprise to anyone, it’s the most-watched league in football – so being on the front of the shirt gives us excellent branding worldwide. As with all our partners, we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season.”
He ended the statement: “Finally, we look forward to the new season and are sure we’ll work together to achieve common goals.”
The news comes as Premier League teams may be told to end gambling shirt sponsorships as part of upcoming gambling reforms by the UK government.