Crystal Palace FC has removed sportsbook W88 as its front of shirt sponsor, replacing the firm with cinch, an online car marketplace.
The news was announced by cinch’s official Twitter account, revealing that the company will be the football club’s official front of shirt sponsor for the 22/23 season and beyond for both the Men’s and Women’s teams.
In addition, cinch confirmed that it will be Crystal Palace’s official training wear partner and will benefit from brand exposure across the club’s Academy teams, Selhurst Park stadium, digital channels, and branding on all replica shirts.
cinch will become official front of shirt sponsor for the 22/23 season and beyond for both the Men and Women’s teams and Palace’s official training wear partner. @cpfc @cpfc_w #cinchit #CPFC pic.twitter.com/2AWSIMVkrT
— cinch (@cinchuk) May 26, 2022
As a result, Crystal Palace FC has seemingly ended its sponsorship agreement with sportsbook W88, days after a report from BBC Sport alleged that the government was in talks with the Premier League to end clubs’ sponsorships with gambling firms as part of its gambling reforms white paper.
The agreement with Crystal Palace FC is the latest sports sponsorship deal struck by cinch, following the likes of England Cricket, SPL, and Northampton Saints Rugby.
Barry Webber, the Commercial Director at Crystal Palace, said in a statement: “cinch is a well-established, family-friendly and instantly recognisable brand across the UK and beyond, and this landmark partnership is yet another statement of progress at the club, both on and off the field.
“This is an incredibly exciting time for our partnership to begin, as we enter our tenth successive season in the Premier League with a squad packed full of international talent, whilst cinch continues its impressive expansion and innovation in the car market. We look forward to helping each other secure our respective ambitions.”
Avril Palmer-Baunack, the Chairman of Constellation Automotive Group, which owns cinch, added: “We are delighted to be joining Crystal Palace as front of shirt sponsor.
“cinch is an ambitious brand that has achieved a lot in a short space of time and this new partnership will further support our expansion in the UK car market. We look forward to working with the teams, fans and local community and have high hopes for the club next season on absolutely ‘cinching it’!”