Playtech has partnered with GVC to launch a brand new live casino studio.
Leading software provider Playtech has announced a new partnership with GVC Holdings, the owner of Bwin and Ladbrokes, to launch a new live casino studio named Elevation which is expected to launch in stages over the following two months.
The news was announced by Playtech this week in a post on the firm’s official website, revealing that the new studio will be supported by a giant marketing campaign. What’s more, Elevation will feature five Blackjack tables as well as a Roulette wheel and a video wall featuring a backdrop of an immersive city skyline.
Shimon Akad, the COO at Playtech, said in a statement: “As the parent company behind some of the most iconic brands in online gambling, GVC has been a key partner for us for many years, and we’re delighted to be extending that partnership with the development of Elevation.
“We’ve significantly invested in our live casino technology and facilities in recent years, in addition to continually diversifying our content – so in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an ever-more innovative live experience.”
GVC COO Shay Segev added: “Live casino is one of the major growth areas in the online gambling market, with players looking for a more immersive, entertainment-driven experience. Significant investment has gone into delivering the first stage of the Elevation studio and we’re delighted with the results.
“Playtech’s track record and experience in delivering innovative live casino technology and content is unsurpassed. We’re looking forward to continuing our successful partnership and delivering a world-class player experience.”
News of Elevation comes as Playtech continues to strengthen its live casino presence by developing and releasing numerous live caisno-based games. Recent releases include Quantum Roulette, Heads Up Hold’em, All Bets Blackjack, American Roulette and the recently revamped Hi-Lo Club.
The news also comes just days after game developer Pragmatic Play announced that it had struck a deal with Georgian casino operator Adjarabet under which the firm has launched its live casino games with for the first time ever.
Pragmatic Play’s live casino studio launched in April this year and currently includes three live casino games Roulette, Blackjack, and Speed Roulette, with Baccarat expected to launch in the coming months.
The firm’s new partnership means its live casino games are currently only available in Georgia via Adjarabet and it’s unclear when the games will launch in the United Kingdom.