Developer Playtech has launched a new live casino game exclusively with Entain’s Ladbrokes.
The brand-new casino game, titled Well Well Well Live, is a wheel-based game that features a real-life dealer based in Playtech’s state-of-the-art studio in Riga. According to Playtech, Well Well Well Live is “one of the most complex bespoke games to date”.
The title was built in partnership with Entain and CR Games, and uses their iconic in-house branding. The game also includes numerous bonus rounds to up the ante, including Buckets Of Gold, Rainbow Pays, Magic Reels, and more.
Well Well Well Live is the latest casino game creative exclusively for the Entain group and follows the release of titles like Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive Tables, and more.
Adam James Lahouiri, the Live Casino Commercial and Product Manager at Entain, said: “We are delighted to bring the best of our in-house slots branding to a world-class game show exclusively for the Ladbrokes brand, this cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes & CR Games.
“What initially began as a few mock-ups I designed in June 2021 has grown into a fully-fledged live game. Although the nine months of collaboration alongside our in-house slots’ provider CR Games and Playtech were a rollercoaster, it was a ride I’d happily queue up for again.”
Graciella Anthony, the Head of Live Casino at Entain, added: “It’s been a pleasure working with all the teams involved – ‘Alone we can do well, but together we can do Well Well Well!'”
Kevin Kilminster, Playtech Live’s Head of Live Casino Innovation, said: “We are honoured that Entain – Ladbrokes UK chose Playtech to build this bespoke Live Game Show, we always strive to deliver bespoke games to support our partners in delivering games which support their business strategies.
“When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business. The level of detail that has gone into the production of the game Well Well Well is truly commendable and we are thrilled to be working with the fantastic Entain team to create the most engaging responsible gambling entertainment experience for their players.”
The news comes after Playtech launched Safari Riches Live – a live variation of 888’s popular Safari Riches slot – exclusively with 888 Casino, after Playtech launched a new live studio with Bet365, and after the studio partnered with FashionTV Gaming Group for the first-ever FashionTV branded Jackpot Baccarat game.