Leading game developer and provider Playtech has announced a new content partnership with BetVictor Group.
Under the content agreement, Playtech has made its casino and live casino content available with BetVictor Group brands operating in the UK, including BetVictor, Heart Bingo, Parimatch, and the upcoming talkSPORT BET.
BetVictor Group customers will have access to all Playtech content, including famous titles like the Age Of The Gods series, Buffalo Blitz, Epic Ape, Quantum Roulette, Grease, and numerous other games.
The agreement also covers the three table games dedicated to the World Cup 2022, which will launch later this year to coincide with the sports tournament.
George Voyatzis, the VP Of Commercial at Playtech, said in a statement: “We are proud and excited to be working with BetVictor, one of the world’s leading gambling companies. This partnership of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK.
“Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.”
Turlough Lally, the Director of e-Gaming at BetVictor, added: “Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company. Through the partnership, we will expand our casino and live content offering and product range to our dedicated players across the UK.
“In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe.”
The news comes after Playtech partnered with Betfred for a new horse racing-themed bingo game in March this year. It also comes after the firm launched Safari Riches live with 888 Casino and launched its Well Well Well live casino game with Ladbrokes.