Popular musical site Metal Casino has migrated from provider Gaming Innovation Group (GiG) to leading casino operator SkillOnNet.
Since it’s launch, Metal Casino has been powered by GiG but this month decided to take its offering to “the next level” by switching to SkillOnNet, the platform provider which powers popular websites such as PlayOJO Casino.
The website, which under GiG offers a great selection of casino games from leading game developers like Microgaming and NetEnt, wants to provide users with the “best possible” casino experience by partnering with SkillOnNet.
Under SkillOnNet’s platform, users who register with Metal Casino will be about to enjoy an in-depth loyalty scheme, a wider selection of games from dozens of leading game providers, daily promotions, regular slot tournaments, some of the best customer support, and plenty more.
According to Intergameonline, Metal Casino has planned a two-tier launch strategy which will focus on providing users in Sweden, Finland, and Germany access to Trustly’s Pay N Play payment and registration options while also providing users in other countries with traditional registration and payment methods.
Jerry Land, the Vice President of B2B Solutions at SkillOnNet, said in a statement: “Metal Casino has quickly become one of the biggest brands in markets around the world and when they took the decision to leave GiG, there was fierce competition among platform providers to secure their partnership.
“That ultimately the Metal Casino team opted to partner with SkillOnNet is testament to the product and service we are able to provide operators, evidenced by the incredible success enjoyed by the other brands that use our technology.”
Pelle Wiman, the CEO of Metal Casino, added: “We want to provide our loyal army of metalheads with the best possible online casino experience in the world and to do that, we have to work with a technology partner that rocks and rolls just as much as we do.
“While GiG has done a great job of helping drive Metal Casino to the position it is in today, we want to take our offering to the next level, and SkillOnNet is absolutely the best band member to help us do this. By joining forces, we will be a very tough act to follow.”
Meanwhile, the Gaming Innovation Group has signed a brand new agreement with Bet Seven Online under which Bet Seven will launch its first online gambling brand SuperSeven with GiG’s platform and managed services.
According to reports, the agreement has a minimum duration of three years with an automatic extension for an additional two years plus another.
Bet Seven Online, a privately owned company fuelled by a team which have experience in both the brick-and-mortar and online gambling markets, aims to provide gamblers with an online casino which offers a rewarding service with “unparalleled” customer support.
SuperSeven, which is set to launch in early 2021 under its own operating license, will reportedly offer traditional gambling content while also providing registered users with a way they can use their skills and perception to win prizes for themselves and others.
It’s been reported that under the agreement, SuperSeven will positively contribute to GiG’s revenue from H2 2021 onwards.
Christopher de Lima, the Chief Executive Officer at Bet Seven Online, said in a statement to European Gaming: “I am so very pleased with the process in working with GiG who are clearly the best platform for our requirements. Recruiting Tim Parker as Chief Operations Officer has been pivotal with our aim in developing the right culture with initially a small team who are all highly regarded in the online industry.”
Bet Seven Online’s Tim Parker added: “We had a very specific product aim and end-user experience in mind when we started to search the market for a platform. It became very clear very early on that GiG could provide not only the platform, but the tools and service set that we would need to build a truly unique offering that will be new, exciting, and stand out from an increasingly crowded marketplace.
“I am really looking forward to launching SuperSeven on the GiG platform and working closely with them to achieve a market-leading position.”
Finally, Richard Brown, the Chief Executive Officer of GiG, said: “Bet Seven Online Ltd has a team of proven, industry veterans driving its business, whose concepts and attention to detail around customer experience and player safety compliment GiG’s own values.
“I am delighted that they have chosen our platform, frontend technology, and managed services for their new casino brand. We are looking forward to a long-term and successful relationship with our new partner.”
The news comes after GiG announced a long-term deal with brand new casino group Slotbox in early October. Under the deal, Slotbox will reportedly launch its new online casino using GiG’s gaming platform.
According to reports, the Ireland-based casino group is “focused on building loyalty and value” with its customers through a combination of “excellent digital products, operational excellence, technological leadership and great service”.
Slotbox will reportedly merge their land-based and online services together through a single point of registration, a shared wallet and loyalty system, and aims to provide players with a “seamless experience” when switching between the two.
The new casino is expected to launch by the end of 2020 and reports claim that the deal will positively contribute to GiG’s revenue from 2021 and onwards.
Richard Brown, the Chief Executive Officer at GiG, said in a statement: “Partnering with Slotbox, who has extensive experience and presence across the Irish retail casino gaming market, provides a great opportunity to both parties.
“We look forward to delivering their online solution and omnichannel experience to their customers. I am confident that the two companies’ alignment in player first focus will drive a top-class product and further enhance GiG’s track record of extending land-based gaming operations online.”