Leading online casino operator Aspire Global has announced that it’s completed its €20 million purchase of sportsbook provider BtoBet.
The operator, which owns websites such as Karamba, PlayFrank, and more, has described the acquisition as a “key part” of the company’s growth strategy as well as a “major step” in helping the operator create an offering for customers which cover all main gambling elements.
Aspire Global’s acquisition was first announced last month, and after gaining approval has been completed for a total of €15 million in cash. A remainder €5 will be paid after a twelve-month period, as well as any additional funds considered based on BtoBet’s performance two years later.
According to Aspire Global, the acquisition will have a positive effect on Aspire Global’s EBITDA in 2021 but will reportedly not have any impact on the operator’s performance this year.
BtoBet has more than 30 gambling operators on its iGaming platform from Europe, Africa, and Latin America. It’s also the leading gambling tech provider in Latin American and Africa, and its reach is further extended via Aspire Global’s presence in Europe and the United States.
Speaking about the acquisition in a statement, Aspire Global CEO Tsachi Maimon, said: “Aspire Global now enters the sports betting arena with storm strength. With the acquisition of BtoBet, we have become a true global B2B company which owns and provides an iGaming platform, sports betting, casino games, and games aggregator as well as managed services for all continents and markets.
“Aspire Global can now complete for any deal, big or small, that exists out there. This is a perfect match. We are impressed by the qualities of the Neuron Sports platform and in addition, we will get access to new growth markets, new potential big deals and new opportunities.”
The news comes after BtoBet announced a partnership with Betfair. Under the agreement, Betfair will use BtoBet’s sports platform Neuron 3 for its betting operations in Colombia, helping to expand BtoBet’s presence in Latin America.
The news also comes after casino owner Prime Gaming announced that it would be migrating its casino brands from provider Aspire Global to new platform provider SkillOnNet, the owner of PlayOJO and numerous other brands.
Announcing its decision, Prime Gaming revealed that the move is part of its plan to provide players with a “superior experience” and to carry out its ambitious growth plans after a ten-year partnership with Aspire Global.
As part of the decision, Prime Gaming, which owns sites such as Slingo.com, ICE36, SpinGenie, and more, will move sites such as PrimeSlots and Prime Scratchcards to the SkillOnNet platform.
The tech provider, which is licensed in various jurisdictions around the world, offers players more than 3,000 casino games, including video slots, table games, live casino, and more. It also runs regular tournaments, offers players daily promotions, as well as accepting most major payment methods and more.
Sarah Holbert of Prime Gaming said in a statement: “Our migration to the SkillOnNet platform comes as we look to take the experience we offer players across all of our brands to the next level, and as we deploy our global expansion plans.
“To do this for our two very first released leading brands, we need a platform that is strong, stable, and one who can deliver the highest plater value in today’s challenging markets.”
She continued: “When you look at the success enjoyed by our other casinos that already use SkillOnNet’s technology, we are confident that we have a platform partner that can help us achieve our goals for these two legendary brands as well.
“I would like to thank Aspire Global for powering our sites for the past ten years, allowing us to establish Prime Gaming as a leading online casino operator. But all good things must come to an end, and we look forward to a successful future with SkillOnNet.”
Michael Golembo, the Sales and Marketing Director at SkillOnNet, added: “We are delighted to take over these two Prime Gaming brands which marks yet another successful B2B migration for us.
“Our platform and technologies are among the best, and we are pleased that Prime Gaming will now have their whole family of popular brands with us. It is migrations and partnerships like these that demonstrates our unrivalled technical solution and turnkey service to operators in markets around the world.”
As Prime Gaming works to move its operations, SkillOnNet has been working on expanding its content offering. Back in August, the gambling platform announced a partnership with game developer Eyecon.
Under the partnership, developer Eyecon will provide SkillOnNet and all of its online casino brands with its entire selection of games. This means Eyecon titles like Fluffy Favourites, Fireworks Frenzy, Shaman’s Dream, Irish Luck, Wu-Shi Lion Dance, Temple Of Ausar, and so much more.
Zvi Chazanov, the Key Account Manager at Eyecon, said in a statement: “We are delighted to be launching our games with the award-winning platform, SkillOnNet, expanding our reach into new areas.
“We are thrilled to have the opportunity to share our strong portfolio of visually thrilling, high-performing games with SkillOnNet’s operators and their players. We believe this will be a long and successful partnership for Eyecon and our new friends at SkillOnNet.”
SkillOnNet’s Michael Golembo added: “Eyecon is one of the most established slot developers in the industry and is responsible for some of the most popular games of all time. They are a great addition to the SkillOnNet game portfolio and will add yet more variety and quality to the content we offer to our partners and their players.”
SkillOnNet already offers video slots and other games from a variety of developers including NetEnt, Play’n GO, Pragmatic Play, Red Tiger Gaming, Big Time Gaming, Evolution Gaming, Yggdrasil, Rabcat, Blueprint Gaming, Just For The Win, Merkur, NYX Interactive, Barcrest, ELK Studios, and so many others too.