Mansion Group has announced it’s closing down its MansionBet sportsbook business and will be shifting its focus to online and mobile casinos.
The closure was announced as part of a business plan that detailed Mansion Group’s decision to refocus on its casino business. The group reportedly conducted a review of competitive marketing conditions and the UK’s regulatory environment before reaching its decision to close the Mansion sportsbook.
MansionBet will close on March 31st, 2022, and customers who are registered with the sportsbook will have until the end of the month to withdraw their funds. What’s more, any winnings from open bets between now and April 28th, 2023, will be honoured and paid by Mansion Group.
The sportsbook’s closure will also have an impact on the firm’s sponsorship with Bristol City Football Club in which MansionBet’s branding on the team’s home and away kits. The club will continue wearing its MansionBet-branded kits until the end of the season, with the sponsorship ending at the end of the month with the sportsbook’s closure.
With MansionBet closing, the Mansion Group will be focusing on its casino brands, which include Mansion Casino, Casino.com, and Slots Heaven in the UK. According to the MansionBet FAQ, it will also be looking at expanding its international reach in Spain, the United States, and Canada too.
Christian Block, the CEO at Mansion Group, said in a statement via Gambling Insider: “After careful deliberation, we have decided to cease trading our MansionBet brand. The commercial decision was a difficult one, but it does provide [an] opportunity to focus on our casino brands, where we have a long history of excelling.
“To minimise [the] impact on consumers, we have ensured our customers’ future winnings continue to be paid out, and stakes will be returned regardless of outcome. Finally, I would like to thank all our colleagues and partners for building the sportsbook brand, and our loyal customers for their support throughout.”
Mansion’s sportsbook was originally founded in 2004 and was relaunched in 2018 under the MansionBet brand. The sportsbook and casino remain some of the most popular sites for gambling in the UK.
The closure comes a week after gambling operator Novibet surrendered its UK gambling license and left the market due to “commercial reasons”. Players registered with the site have been told to immediately withdraw all funds and contact the casino’s support team.