GiG Introduces Pay N Play Service GutsXpress


Gaming Innovation Group (GiG) seeks to expand in European gambling markets with its newly released Pay N Play service GutsXpress.

Operating as a sub-brand of, GiG’s online casino brand, GutsXpress allows players to experience online casino games without any promotions or bonuses. The new offering will be available in Finland, Germany and Sweden.

Regan Hobbs, Managing Director at, explained that GutsXpress was “a no frills version of” Its sole focus on gameplay is tailored for players with the motivation to indulge in beautifully crafted casino games without distractions.

“For those customers who prefer the full spectrum site and the benefits and UX it offers, is for them,” said Hobbs.

GutsXpress is GiG’s second Pay N Play offering in 2018, following the release of a similar service with in-house brand Thrills in November this year.

About Pay N Play

Swedish fintech company Trustly’s Pay N Play technology allows speedy customer registrations without lengthy processes. It also enables players to log-in with their bank IDs, making log-ins a lot quicker. The system significantly reduces the chance of potential players abandoning their registrations as a result of the traditional drawn-out processes.

“It will revolutionise the registration experience for players and enable higher conversion and retention while reducing churn,” described GiG’s CEO Robin Reed.

GiG signed the agreement with Trustly concerning the application of Pay N Play across multiple brands back in September. was established in 2015 alongside Betspin on the GiG Core platform. The casino site features gaming content from a variety of software providers.

GiG’s customer-facing, in-house brands such as are hugely responsible for enhancing the operator’s financial performance. GiG’s B2C activities represented the majority of the company’s income in the third quarter, occupying €24.4 million of the total revenue of €37.3 million.