FansUnite Granted B2C And B2B Licenses From UK Gambling Commission

FansUnite UK Gambling Commission

FansUnite has revealed that subsidiaries Askott Entertainment Inc. and E.G.G. Limited have been granted licenses from the UK Gambling Commission.

As reported by European Gaming, the new licenses allow FansUnite to operate as a Business-to-Business (B2B) technology provider in the UK by providing its sports betting platforms to casino and sportsbook operators in the United Kingdom.

The licenses also allow FansUnite to service as a Business-to-Consumer (B2C) operator in the UK by providing its betting services to players across the nation.

Scott Burton, the CEO of FansUnite, said in a statement: “The approval of both the B2B and B2C licenses represents a significant milestone for us as we can now expand our operations to one of the largest online gambling markets in the world.

“The UK Gambling Commission’s approval of our application for these licenses opens the door for FansUnite to showcase the strength and robustness of our advanced technology in this market. As we enter our next phase of global growth, we will look to partner with betting operators in the United Kingdom and deploy our wagering solutions to capitalise on the UK’s large population of online bettors.”

New UKGC Study Suggests Friends And Family Are ‘Influential’ In Shaping Gambling Behaviour

A brand new study published by the UK Gambling Commission (UKGC) has suggested that friends and family are “influential” in shaping gambling behaviour.

The new study, conducted by global insights agency 2CV, examined the gambling journeys and behaviours of people aged between 16 and 30. The study was conducted using a combination of quantitative and qualitative methods and was made to provide the Commission with a deeper understanding of the experiences of children, young people, and vulnerable adults.

According to the UK Gambling Commission, the 2CV research found that engagement with gambling throughout childhood and early adulthood aligned to a familiar set of life events and milestones, including family holidays, first jobs, and an increase in financial independence.

The study also found that engagement with gambling or gambling-style activities during childhood was common as a product of being present or involved with someone else’s gambling, rather than proactive underage gambling.

In addition, 2CV found that for some respondents, exposure to the positive and negative extremes of gambling, such as big wins or losses, at an early age led to an increased interest in gambling later in life, some of which led to risky or harmful gambling.

The study also suggested that friends and family play a “hugely influential role” in shaping gambling behaviour. The study notes that “advertising and marketing played a lesser role in influencing young people’s tendency t gambling, acting as a trigger or nudge to play as opposed to the reason to start gambling”.

Finally, the 2CV study found that young people were most vulnerable to experiencing gambling harm after achieving independence from their parents and, as people grew older, their gambling behaviour fluctuated according to personal experiences of wins and losses and changes in lifestyle or responsibility.

Tim Miller, the Executive Director of the Gambling Commission, said in a statement on the study: “Protecting consumers is at the heart of everything we do, and it is important we understand the ways in which children and young people gain exposure to gambling, the products they are playing, and what factors influence their relationship with gambling.

“This latest research forms an important part of our ongoing and wider research programme into gambling behaviours and latest trends across Great Britain. Action to protect consumers should be led by evidence and today’s research publication provides important insights specifically into the way that children and young people can be protected from gambling harms.”

Reading FC Extends Partnership With Casumo

Meanwhile, Reading FC has announced an extension to its sponsorship with Casumo Casino.

The extension sees Casumo remain as the club’s main sponsor in 2021-22 despite the end of their initial two-year contract. Throughout the remainder of the current season, Casumo branding will be displayed on the sleeves of the first team training kit.

Casumo branding will also appear on LED advertising boards at the Select Car Leasing Stadium, and Casumo will publish content across their social media channels and run ticket and replica shirt giveaways too.

Mark Strijbosch, the Sports Marketing and Communications Specialist at Casumo, said in a statement to CasinoBeats: “We already can’t wait for the new season to kick-off and having fans back at the stadium will make the year extra special.

“We’re delighted to extend our partnership with such an important community-based club and look forward to engaging more and more with the fans. Simply put, we’re one of them so here’s to a positive season ahead.”

Tim Kilpatrick, the Head of Commercial at Reading FC, added: “We’re very thankful to Casumo for their support over the past two seasons. In particular, we are proud of the special relationship they so quickly developed with our fanbase.

“Casumo have gone above and beyond what we would expect from a sponsor, so I’m delighted they have agreed to continue as an official club partner going into our future as we collectively celebrate the 150 years of history.”

The news comes after gambling operator Betway was announced as the official betting partner of Eintracht Frankfurt FC, a Bundesliga German football club. That announcement follows Betway’s sponsorship agreement with the Generali Open tennis tournament.

The above news all comes weeks after Betway launched its new France-facing website in partnership with sportsbook operator Sportnco.