BetGames Launches New Live Casino Game Show Starzle With Entain

Starzle Entain Ladbrokes

Game developer and provider BetGames has launched its new live casino game show Starzle with operator Entain.

According to BetGames, the new game is the first of three created as part of a collaboration between the two firms, all of which have been designed to provide customers with an unrivalled experience.

The new live games will be accessed via Entain with a direct integration onto Ladbrokes’ platform. It will feature state-of-the-art technology and introduces the industry’s first-ever number-themed gameshow.

Starzle offers a mixture of number gameplay mechanics and card-based elements, combining the popular number draw mechanic with the excitement of earning higher multipliers at the turn of a card.

What They Say

Andreas Joeberl, the CEO of BetGames, said in a statement via EuropeanGaming: “We’re absolutely delighted to partner with the Entain group. Its status as one of the world’s latest gaming organisations and innovation leaders imbues us with excitement at the possibilities our collaboration will lead to.

“This is a game changer for us as a company and a result of our successful transformation over the previous 18 months. The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game – from ideation to production – within only nine months.”

Koeberl added: “The Game Show product line is carefully curated tier-one focused vertical that will provide users with an unprecedented gambling experience, we’re extremely enthusiastic about it and are confident it will appeal to many across the iGaming space.”

Graciella Anthony, the Head of Live Casino at Entain, commented: “Working closely with BetGames was a great experience and a testament as to what we can achieve together -and we couldn’t be more excited to work with them again.

“Starzle is a long-term exclusive to Entain and is further testament to our ambition of being the home of live games shows and continuing to offer our customers the best and most exciting content in the marketplace.”

Adam Lahouiri, the Live Casino Commercial and Product Manager at Entain, said: “This has been an exciting project to be a part of, working alongside such a talented team at BetGames was a pleasure. We are delighted with the outcome and look forward to expanding our suite of exclusive Game Shows.”