Aspire Global Launches in Denmark with Microgaming Bingo
A key customer of Microgaming since launching online casino content through the Quickfire platform in 2016, Aspire Global has debuted its bingo offering in Denmark.
“Aspire Global is initially launching bingo with a Nordic operator, followed by Karamba. Availability will then be extended wider,” said Jov Spiero, vice president of sales at Aspire Global.
He stated that the new bingo offering was an appealing, social addition to casino and sports. It complemented with the firm’s long-term strategy to grow via a diverse offering.
Featuring “unique and popular game types”, Microgaming Bingo offers customisable jackpots, physical prizes, in-client promotions and hundreds of casino side games. Examples include branded titles like Game of Thrones and Jurassic World. It also provides access to “the industry’s largest progressive jackpot network”.
Microgaming’s COO Andrew Clucas commented: “We welcomed Aspire Global to our growing customer base nearly three years ago. Building on the success of our relationship, we are delighted to support their growth and reach in key markets with the addition of our leading bingo product to their portfolio.”
The Aspire Global deal is Microgaming’s second bingo-related agreement in quick succession. One week ago, the games developer entered partnership with Betsson Group, allowing the online gambling firm to have full access to its bingo offering and casino side games.