Gambling operator William Hill has announced a partnership with PandaScore to boost its eSports betting offering.
PandaScore is an eSports data and odds provider, and William Hill will use the firm’s odds feed for eSports titles like League Of Legends and Dota 2, while the odds feed product for Counter-Strike: Global Offensive will be rolled out at a later date.
William Hill also plans on working with PandaScore to continue expanding its eSports offering over the coming months based on feedback from players and the gambling community.
In addition to the above games, PandaScore also offers real-time eSports data and odds on other games like Call Of Duty, Valorant, Overwatch, Rocket League, FIFA, and more.
Dasha Kirilishina, the Senior Sales Manager at PandaScore, said in a statement via Gambling Insider: “We are thrilled to be working with William Hill to help the operator expand and improve its eSports betting offering through our cutting-edge odds feed.
“eSports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand. William Hill has recognised the growth opportunity and, via our odds feed, will be able to offer a leading eSports betting experience.”
Kirilishina added: “This is a great deal for PandaScore and it cements our position on the market as leading eSports data odds provider.”
Nick Maurice, the Global Director of Sportsbook at William Hill, commented: “We see massive potential for eSports betting to allow us to engage an even broader audience while providing existing players with new betting experiences.
“But to not only do this but do this right, we knew we had to work with a partner at the cutting edge of the vertical, and in PandaScore, we have exactly that. We look forward to leveraging its odds feed and unmatched experience to take our eSports betting customer experience to the next level.”