British heavyweight champion Anthony Joshua has signed a one-year deal with William Hill to become the brand’s global ambassador.
According to the official press release, Joshua will be featured in the company’s new integrated advertising campaigns over the next twelve months and will appear in William Hill’s social media and PR activities in order to promote the brand in a “fun, interactive and responsible way”.
The 28-year-old will be joining the current William Hill ambassador team which includes Sir Anthony McCoy, Kirsty Gallacher and Robbie Savage.
Anthony Joshua Goes “All In” With William Hill
Speaking about the announcement, Anthony Joshua said: “I am pleased to partner with William Hill. We are both leaders in our fields so it was only right to go ‘all in’ with them.
“They are promoting and marketing boxing to a huge audience outside of our industry which is something I am passionate about. It is important for me to work with brands who understand the journey I am on and the dedication it takes to become [the] undisputed heavyweight champion.”
He added: “I have been really impressed with the team at William Hill and I am looking forward to a long and successful partnership.”
— Anthony Joshua (@anthonyfjoshua) August 3, 2018
Philip Bowcock, the CEO of William Hill, said: “Anthony Joshua is one of the leading sports personalities of his generation and he has achieved so much so quickly.
“It’s exciting times at William Hill as we expand into the United States and we felt this was a perfect time to announce a global brand ambassador. AJ is the ideal fit for the role and we believe he will help us grow and energise our brand as we join him on his journey to become the undisputed heavyweight champion of the world.”
The news comes as Joshua prepares to defend his WBA, WBO, IBF and IBO world titles against Alexander Povetkin at London’s Wembley Stadium on September 22.
Meanwhile, William Hill this week suffered a £820 million loss after the government launched a crackdown on betting terminals.