The UK’s largest bingo operator has rebranded itself from Gala Leisure to Buzz Bingo.
Gala rebranded over 100 Gala Leisure clubs to Buzz Bingo with plans to rebrand a further 19 clubs in February next year.
The news comes after Gala received a whopping $40 million investment and partnered with Playtech, making the game developer Gala’s exclusive platform and content provider for its online bingo games and slots at the recently launched buzzbingo.com.
According to reports, Buzz Bingo is a platform delivering gaming and player engagement capabilities on computers, smartphone and tablet devices.
It took only one year for the company to create buzzbingo.com, a task in which the digital team used a compilation of market intelligence about players’ experiences from initial sign-up to the size and quantity of jackpots.
Steve Shaves, the Digital Director at Buzz Bingo, said in a statement: “Like our clubs, buzzbingo.com is about community. We have captured the in-club feeling of being among friends and delivered it online. When players log in they see where their ‘Buzz Buddies’ are playing and can join their game in seconds.”
This week saw the launch of a new advertising campaign for the new brand which hopes to attract a new and younger audience.
The company’s Marketing Director Amanda Howard said: “We chose the name Buzz Bingo because it’s part of our DNA.
“Our players and colleagues feel it sums up the experience of being part of our family. We’re focusing on our players and providing them with somewhere they can go to have fun and feel part of a community, no matter who they are or where they’re from.”
She added: “We designed our new online platform to highlight and celebrate that our players span all generations and backgrounds. We want the great British public to fall in love with Bingo again.”
Buzz Bingo offers a huge variety of slot machine games both at real-life clubs and online. Several of the available slots are exclusive to the brands, though the games offer smaller but more frequent jackpots including a progressive slot totalling over £9 million.