Developer Pragmatic Play has expanded its partnership with Bet365.
Under the expanded partnership, Pragmatic Play has launched all of its bingo content with the operator in the UK, with plans to launch the content in other countries in the near future.
Games included as part of the deal include 90 and 75-ball bingo rooms, as well as the studio’s Drop Pots and seasonal Pumpkin Blast games, and the group’s upcoming game, Diamond Dazzle.
The bingo deal builds upon Pragmatic Play’s existing content agreement with Bet365, which was signed in May 2022. Under it, Pragmatic Play launched its entire portfolio of video slots with the operator.
The new agreement helps expand Pragmatic Play’s bingo reach across the UK and eventually internationally while also boosting the game variety available at Bet365, one of the world’s largest online gambling operators.
Claire McDaid, the VP of Bingo at Pragmatic Play, said in a statement: “Partnering with a powerhouse like Bet365 represents a considerable milestone in our development of the sector.
“We are honoured that such a highly regarded and reputable brand has joined the Pragmatic Play bingo network.”
She added: “Now proudly supplying both slots and bingo to one of the most renowned names in the business is a crucial strengthening of our standing as a multi-vertical provider.
“The opportunity to place our games in front of a huge number of new players is an incredible boost to our global growth ambitions and we couldn’t be more pleased.”
A spokesperson for Bet365 commented: “Pragmatic Play’s breadth of content needs little introduction to today’s discerning players and as such, we’re delighted to be able to offer its bingo portfolio as well as its slots.
“Bet365 offers a first-class betting and gambling entertainment experience and the new bingo suite at our disposal fits in perfectly with the quality that we provide to our players.”
The news comes as Pragmatic Play continues to release brand-new casino games, including Big Bass Bonanza Keeping It Reel, Muertos Multiplier MegaWays, Firebird Spirit, Pirate Golden Age, John Hunter And The Book Of Tut, and live casino title PowerUP Roulette.