ORYX Gaming has continued its expansion in the UK after striking a content agreement with Novibet.
Under the partnership, exclusive titles from GAMOMAT and Peter & Sons, all games developed by ORYX’s in-house studio, and Egyptian Magic, the debut title from upcoming studio Atomic Slot Lab, have all been made available with Novibet in the UK.
In addition to launching in the United Kingdom, the agreement has allowed ORYX Gaming to launch its content with Novibet in Greece, expanding its reach in the market and providing Novibet with a wider selection of games.
The news comes after ORYX Gaming received a valid license from the UK Gambling Commission, allowing the studio to launch its content with all UK-licensed casino operators.
Chris Looney, the Chief Commerical Officer at Bragg, said in a statement: “We are very excited to introduce our content to a new audience in the UK, a market that provides Bragg with great potential and significant growth opportunities.
“Our expanded partnership with Novibet further aligns our player popular content with this leading iGaming operator and we are excited to bolster our collaboration in 2022 by launching in additional markets.”
Yannis Xirotyris, the Chief Commercial Officer at Novibet, added: “We are delighted to feature ORYX’s diverse content in the UK and we are confident our customers will enjoy the thrill and entertainment its games offer.
“In ORYX, we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.”
The news comes after ORYX Gaming struck similar agreements with SkillOnNet, White Hat Gaming, and 888 Holdings in the United Kingdom. Meanwhile, ORYX Gaming has launched in several other European markets, including Portugal, Spain, Sweden, and more.