Ladbrokes Coral has added Pragmatic Play content to its online casino.
The popular sportsbook firm announced this week that it had officially added Pragmatic Play slots after the two companies made a content agreement.
Under the partnership, Pragmatic Play will supply Ladbrokes Coral with a selection of its games including John Hunter And The Aztec Treasure, Wolf Gold, Pirate Gold, Hot Chilli and Mustang Gold.
This means that users registered at the Ladbrokes Coral betting site and the online casino will be given the option to play the aforementioned slots and much more, expanding Ladbrokes’ game selection and Pragmatic Play’s player reach.
Yossi Barzely, the Chief Business Development Officer at Pragmatic Play, said in a statement: “We are very pleased to have signed this agreement with Ladbrokes Coral, one of the world’s most respected and recognisable gaming brands.
“We have worked hard to establish our portfolio as one of the most engaging collections of products in the industry, and this deal is a major step in the right direction.”
Adam Goodall, the Commercial Manager at Ladbrokes Coral, added: “We are always looking for opportunities to grow our online casino offering with top quality content, and Pragmatic Play’s games will be a valuable addition and enable us to keep delivering the best content to our players.
“We look forward to capitalising on the opportunities this new partnership holds.”
The news comes just days after Pragmatic Play revealed that it had made similar content agreements with 888 Casino and European casino operator Interwetten.
In July, Pragmatic Play was also granted its first license from the Malta Gaming Authority, giving it permission to launch in the Malta jurisdiction and reach all new players.
Meanwhile, the game provider continued to develop and release new slots including Vampires Vs Wolves, Hot Chilli, John Hunter And The Aztec Treasure and many more.