Gaming1 has successfully launched its casino games with leading operator Unibet of the Kindred Group.
The game developer announced the news this week, revealing that it had struck a content agreement with the popular casino and sports betting operator in a bid to boost its player reach worldwide.
Under the agreement, a selection of Gaming1’s casino games have launched with Unibet’s Belgian website and will launch with the Swedish and Romanian websites in the future although no firm date was given.
Some of the games to launch via the agreement includes Relic Heroes, Hot Fever 2, Farah’s Adventure, Boom Bang, Amazon Fierce, Lucky Ness The Slot Game, Kassius Invictus Armis, Boost Racers, and Plasma Fusion.
In addition to being a casino game developer, Gaming1 also operates a slew of online casinos in several worldwide locations such as Portugal, Peru, Colombia, Spain, France, and Serbia.
Sabri Tekaya, the Managing Director of Gaming1 Malta, said in a statement: “Kindred is one of the gaming industry’s major groups and Univet is their flagship brand, so we are thrilled to be partnering with them.
“Our immersive in-house games catalogue is enjoyed by a wide range of international players, and we are sure Unibet’s customers in Belgium and beyond will really enjoy playing the games.”
David Robertson, the Head of Casino at Kindred, added: “We are delighted to partner with Gaming1, a market leader with a multi-channel portfolio that has earned deserved plaudits from across the industry.
“Their portfolio of games fits perfectly with our premium quality customer offering, and we look forward to a long and productive relationship.”
New Virtual Betting Services
The news comes several weeks after virtual betting provider Kiron struck a similar content agreement with Kindred Group’s Unibet. Under the partnership, Kiron now supplies Unibet with its virtual horse and greyhound racing services.
The agreement helps boost Kiron’s player reach throughout Europe while also expanding on the betting services available at Unibet, a site which already allows users to wager on games such as football, tennis, basketball, cricket, golf, and so much more.
Ben Colley, the Head of Global Racing at Kindred, said in a statement: “Kiron’s horse and dog racing content is already proving to be a big success both with our existing customers and also in attracting new audiences to our platform.
“The speed at which we have been able to integrate its games has allowed us to quickly meet the fast-growing demand for virtual content and significantly enhance the range of products we offer.”
Steven Spartinos, the Co-CEO of Kiron, added: “Through this partnership we have not only added another major brand to our client base but also assumed a prominent position on its platform under the racing tab, giving testament to the developing status of virtual content among the wider sportsbook offering.
“We are pleased to provide Unibet with a range of virtual horse and dog racing events that will boost customer engagement through this crucial time, offering fast-paced, life-like betting experiences available around the clock.”