Leading slot developer and live casino provider Pragmatic Play has expanded its gambling offering by launching a sportsbook vertical.
The studio announced the launch of its sportsbook last week, confirming that the firm is broadening its offering following the successful launch of its live casino, bingo, and virtual sports services.
According to Pragmatic Play, the new sportsbook is powered by a team of industry executives with years of experience at B2C operators, and the sportsbook will be available through a single AP that the studio notes is customisable and versatile.
Pragmatic Play’s sportsbook offers a comprehensive list of competitions, markets, and events, as well as access to exclusive official data from events like the NBA, NFL, EPL, ATP Tour, and others.
Yossi Barzely, the Chief Business Development Officer at Pragmatic Play, said in the statement: “The launch of our sportsbook marks an incredibly proud moment for Pragmatic Play.
“We are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights.”
Gareth Crook, the VP of Sportsbook at Pragmatic Play, added: “Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector.
“The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product.”
Crook ended the statement: “We have an experienced and market-oriented team driving us forward and we’ve already had significant interest expressed in our sportsbook from multiple markets. We cannot wait to bring great betting experiences to players around the world!”
Although Pragmatic Play continues to launch new verticals, its focus remains on the development and release of new video slots. Over the last few weeks, Pragmatic Play has launched several new games, including Barn Festival, Spaceman, Tic Tac Take, Rainbow Gold, Wild Beach Party, and dozens of others.